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This major deals with preparing professionals in the field of marketing and emphasizes the development of specialized technical knowledge, so that the student can adapt to changes and know how to face future pressures, in the company, national and international competition.

Marketing professionals must be able to plan, integrate, coordinate and control the resources that companies have to achieve their objectives. In addition, they must develop management skills such as creativity, effective communication, leadership and timely and correct decision-making for this purpose.


  • Degree to be awarded: Bachelor’s Degree in Marketing
  • Duration: 5 years (10 semesters)
  • Number of Courses: 45
  • Credits: 180

Collaborator or technician in the different areas of marketing
Marketing Manager
Advertising Media Manager
Market Research and Promotion Manager
Marketing Advisor
Advertising and Economic Feasibility Studies among others.

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